Skincare & E-Commerce · Flariel · 2026
Building a Scalable Skincare Brand From Scratch
Full-stack growth partner for a brand-new Italian skincare label entering one of the most saturated e-commerce categories in the world — covering brand positioning, paid media, and ongoing campaign optimization.
Results
Revenue Growth Since Launch
Average Order Value Growth
Best Campaign ROAS
The Challenge
Flariel launched into Gen Z skincare with no audience, no recognition, and direct competition from billion-dollar incumbents. They needed brand work that could cut through noise and paid campaigns that could scale profitably from day one.
Our Solution
Built brand positioning around an authentic Gen Z voice, structured Meta ad campaigns from scratch, and stayed close to creative and copy at every iteration. Expanded campaigns from Italy into Switzerland once the core market started showing repeatable demand.
The Results
Revenue tripled since the start of the engagement, with AOV climbing as the brand matured and audience trust compounded. Ad spend is now scaling profitably and the brand has the foundation to expand into adjacent European markets.
“We launched into skincare as a completely new brand, in one of the toughest e-commerce categories there is. They built our positioning and our paid campaigns from scratch, stayed close at every step, and got us to a place where the ads are genuinely scaling. It feels less like working with an agency and more like having a growth team.”
Gianpiero Balbi — Co-Founder, Flariel
Services Used
Get Started
Book a free 30-minute strategy call. We'll map out where your brand stands, what's holding back your growth, and where the biggest opportunities are hiding. If it's a fit, we'll build a full 360° marketing strategy and get to work turning your visibility into real, scalable results.