Zero Sales to Profitable — and Into Retail

Flariel came to us with something most launches would kill for — a genuinely strong brand. What it didn’t have was a business. The website couldn’t convert, the checkout leaked at every step, and for all the quality of the brand, it had made zero sales.

The founders were rightly protective of the identity they’d built, so a rebrand was off the table. The brief was harder and more interesting than “make it look nice”: keep everything they loved about the brand, and build the machine that would finally sell it — profitably, from a standing start.

We left the brand alone and went to work on everything around it — pragmatically. The site was a slow, fragile WordPress build, so we re-platformed it to a custom Next.js front-end on a Shopify backend: fast and robust for shoppers, and simple for the client, who runs the store from Shopify while we own the front-end. We didn’t rebuild everything — we focused where it moved sales, fixing a leaking checkout, redesigning the cart, and adding bundle pages to lift cart value, all in German, Italian and English.

Alongside the site, we built a paid-social engine from scratch: a continuous creative-testing operation in the brand’s own voice, run across Italy and Switzerland. When early returns sat below profitability — normal for a cold start — we restructured the funnel rather than overspending, and crossed into profitable territory.

Flariel went from no sales to a profitable, repeatable business. Revenue has tripled, average order value is up 25%, and the best campaigns return 2x — with spend scaling profitably rather than buying unprofitable volume.

The brand is now stable in Italy and growing into Switzerland — and moving beyond e-commerce, expanding into more than 100 perfumeries across the country. A brand with zero sales became one with a growing retail footprint.