Luxury Beauty & Wellness · Kokae · 2026
Scaling a Premium Swiss Collagen Brand
Long-term growth partner for a high-ticket Swiss collagen brand targeting a luxury audience — owning paid media strategy, creative direction, and ongoing campaign optimization across more than a year of collaboration.
Kokae makes a premium hydrolysed Swiss collagen for a discerning luxury audience — a small, hard-to-reach buyer, in a category flooded with cheaper alternatives and a high bar to convert. We have been their paid-media and creative partner for over a year. The through-line of the work is simple: a luxury buyer is not one person. We build distinct creative for each pocket of motivation — the aesthete, the ingredient-reader, the skeptic, the gift-giver — and meet each of them with the angle that actually moves them.
Results
Revenue Growth YoY
Average Return on Ad Spend
Peak Campaign ROAS
The Challenge
A premium product in a crowded, price-led category
Collagen is everywhere, and most of it competes on price. Kokae does the opposite — a clean, high-dose, hydrolysed Swiss formula at a premium price point, sold to a customer who is discerning, sceptical of supplement marketing, and hard to find at scale.
That makes paid acquisition genuinely difficult: the audience is narrow, the conversion bar is high, and a single generic “buy collagen” message leaves most of the demand on the table. Winning here is not about spending more — it is about saying the right thing to the right person.
The Approach
One brand, engineered for many minds
Instead of one hero message, we run a portfolio of creative angles — each built for a different reason someone buys. The aesthete responds to luxury and ritual. The ingredient-reader wants dosage, type and sourcing. The sceptic needs a side-by-side against “other” collagen. The gift-giver shows up at Christmas.
Underneath the creative sits a continuously optimised paid-social engine, original motion and video production, and CRO work that reaches all the way onto the product page. The result is a system that compounds — more than a year of learnings stacked into consistently profitable performance.
What we did
The work, broken down.
Paid social engine
A continuously optimised Meta funnel — cold prospecting through high-intent retargeting — tuned for a narrow luxury audience and a high conversion bar.
Multi-angle creative direction
A portfolio of creative angles — luxury, ingredient education, purity comparison and seasonal — each engineered for a different pocket of buyer psychology.
Motion & video production
Original brand motion graphics, AI-assisted editorial film for the site, and ongoing ad-video editing that gives the feed something worth stopping for.
CRO & PDP strategy
Funnel diagnosis down to the product page — turning a data-backed conversion-leak audit into a structured, education-led PDP rebuild.
The Film
Motion, made for the brand.
The brand film at the centre of the account — an original motion graphic built to carry Kokae’s world in a few seconds of scroll. It anchors the cold-traffic creative and sets the tone everything else plays against.
Creative Engine
One brand,
many minds.
A luxury buyer isn’t one person. We run a portfolio of creative angles — each engineered for a different reason someone buys. Switch between them:
For the aesthete — who buys the ritual, not the ingredient list. Editorial product photography and lifestyle scenes that make Kokae feel like an object of desire.
Video & Motion
Built to be watched.
Beyond static creative, we produce the brand’s video — an AI-assisted editorial film for the site, plus a steady stream of edited paid-social ads in German for the feed.
In the feed
Short-form, made to perform.
Proof
The numbers behind the creative.
Distinct angles for distinct buyers don’t just look better — they return better. A snapshot of what the account delivers.
4.5×
Peak campaign ROAS
Across more than a year of creative testing — the strongest the account has produced.
+200%
Revenue growth YoY
Compounded, profitable growth — earned through creative and funnel work, not bought with discounting.
4 angles
One per buyer mindset
Luxury, ingredient, purity and seasonal creative — each carrying its own pocket of demand.
Meta Ads Manager — account ROAS
Screenshot to be added
Top retargeting campaign
Screenshot to be added
Beyond the Feed
We don’t stop at the ad.
Great ads only pay off if the page they point to converts — so we took the funnel apart by source. The ads were doing their job: they sent qualified, high-intent traffic to the product page at well above benchmark. But that is where it stalled — most of those visitors left without ever adding to cart, while every step before and after stayed healthy. The leak was the product page itself.
And one product carries the business — the Kollagenpeptide page draws several times the traffic of anything else, and the lion’s share of revenue. We scoped a structured, education-led rebuild of that single page, modelled to pay for itself within the first month at no extra ad spend.
“Selling a premium Swiss collagen brand to a luxury audience isn't easy. After more than a year working with the team, they've kept our paid performance consistently strong while staying deeply involved in the brand itself. They understand the product, the customer, and the numbers in equal measure — that combination is hard to find.”
Daniela Duque — Founder, Kokae
Services Used
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