UPGRID
A Full-Stack Launch for a Swiss Energy Startup
Full-stack digital launch for a Swiss PropTech startup: brand identity, website rebuild, multi-channel ad campaigns, email nurturing, and a content engine that turned a new brand into a category authority.
Last updated April 2026
Website Redesign
A website that matches the ambition.
What needed to change
The original site was built for a different phase — generic energy templates, cluttered navigation, no clear path to registration. It didn't communicate UPGRID's positioning as a technology-first energy community platform.
What we built
A conversion-focused redesign with clear CTAs, trust signals (municipality count, partner logos), an integrated savings calculator, and content architecture that guides visitors from awareness to registration.
Registration Growth
Municipalities Reached
Email Open Rate vs Industry
Social Reach Growth
Blog Articles Published
Weeks to First Results
UPGRID entered the Swiss renewable energy market with a new law (LEG 2026) enabling local solar communities for the first time. They needed to go from zero digital presence to market leader before competitors caught up — targeting municipalities, property owners, and renters across German-speaking Switzerland.
We built everything from scratch: brand book and visual identity, a complete website redesign, Meta and Google Ads campaigns optimized for registrations, a Brevo email nurture sequence with 2.4x industry-average open rates, and an 11-article content hub that became the go-to resource for Swiss energy law.
In three months: registration growth exceeding 340% month-over-month, reach across 112+ municipalities, email engagement 2.4x industry average, Instagram reach up 219%, and a blog library ranking for Swiss energy community terms. The full-funnel engine — content drives traffic, traffic builds the list, emails nurture toward intent, ads convert searchers — is now self-reinforcing.
The Growth Engine
A self-reinforcing loop —
every channel feeds the next.
Record-breaking registration weeks. The system is built so each channel amplifies the others.
Content
Blog articles establish authority
Traffic
SEO + social drive discovery
Email List
Visitors subscribe & engage
Nurture
2.4x avg open rate sequences
Registration
Contract intent captured
Channel Performance
Five channels, one integrated strategy.
Brevo
Email Marketing
Open rate vs 25% benchmark
2 campaigns per month, 700+ recipients, 19% click-through rate
Instagram + LinkedIn
Social Media
Accounts reached growth
14 videos produced monthly, 4 permanent content series, founder-led storytelling
Meta Ads
Paid Social
+40% reach, +34% landing page views
Demand creation campaigns driving registrations across German-speaking Switzerland
Google Ads
Search Ads
High-intent capture
Search + Performance Max campaigns targeting Swiss energy community terms
GA4
Website
Active users, month-over-month
Average engagement time: 2m 35s — deep content consumption, not bounce traffic
Content Engine
11 articles.
Category authority.
We built UPGRID's blog into Switzerland's most comprehensive resource on the new energy community law (LEG 2026). Interactive tools, data visualizations, decision frameworks — not filler content.
Visit the live blogWhat I appreciated most was their approachable nature and willingness to go the extra mile. Their branding work proved effective for our solar sector audience, and the digital campaigns delivered tangible results.
Rafael Roman
CTO, UPGRID
Services Used