Energy & Solar · UPGRID · 2026
A Full-Stack Launch for a Swiss Energy Startup
Full-stack digital launch for a Swiss PropTech startup: brand identity, website rebuild, multi-channel ad campaigns, email nurturing, and a content engine that turned a new brand into a category authority.
Website Redesign
A website that matches the ambition.
What needed to change
The original site was built for a different phase — generic energy templates, cluttered navigation, no clear path to registration. It didn't communicate UPGRID's positioning as a technology-first energy community platform.
What we built
A conversion-focused redesign with clear CTAs, trust signals (municipality count, partner logos), an integrated savings calculator, and content architecture that guides visitors from awareness to registration.
Results
Registration Growth
Municipalities Reached
Email Open Rate vs Industry
Social Reach Growth
Blog Articles Published
Weeks to First Results
The Challenge
UPGRID entered the Swiss renewable energy market with a new law (LEG 2026) enabling local solar communities for the first time. They needed to go from zero digital presence to market leader before competitors caught up — targeting municipalities, property owners, and renters across German-speaking Switzerland.
Our Solution
We built everything from scratch: brand book and visual identity, a complete website redesign, Meta and Google Ads campaigns optimized for registrations, a Brevo email nurture sequence with 2.4x industry-average open rates, and an 11-article content hub that became the go-to resource for Swiss energy law.
The Results
In three months: registration growth exceeding 340% month-over-month, reach across 112+ municipalities, email engagement 2.4x industry average, Instagram reach up 219%, and a blog library ranking for Swiss energy community terms. The full-funnel engine — content drives traffic, traffic builds the list, emails nurture toward intent, ads convert searchers — is now self-reinforcing.
The Growth Engine
A self-reinforcing loop —
every channel feeds the next.
Record-breaking registration weeks. The system is built so each channel amplifies the others.
Content
Blog articles establish authority
Traffic
SEO + social drive discovery
Email List
Visitors subscribe & engage
Nurture
2.4x avg open rate sequences
Registration
Contract intent captured
Channel Performance
Five channels, one integrated strategy.
Brevo
Email Marketing
Open rate vs 25% benchmark
2 campaigns per month, 700+ recipients, 19% click-through rate
Instagram + LinkedIn
Social Media
Accounts reached growth
14 videos produced monthly, 4 permanent content series, founder-led storytelling
Meta Ads
Paid Social
+40% reach, +34% landing page views
Demand creation campaigns driving registrations across German-speaking Switzerland
Google Ads
Search Ads
High-intent capture
Search + Performance Max campaigns targeting Swiss energy community terms
GA4
Website
Active users, month-over-month
Average engagement time: 2m 35s — deep content consumption, not bounce traffic
Organic Social · Trends
When a trend hits, we move fast.
A community-energy startup doesn't have to sound like a utility. We hijack the formats people are already watching — and give UPGRID a human, scroll-stopping presence in the feed.
Paid Social · Meta
Creative that does the explaining.
UPGRID sells something most Swiss households don't know exists yet — local solar power under the new 2026 energy law. So the ads don't push a product; they teach the category, then hand over the click. Static feed ads for the hook, swipeable story carousels for the depth.
Feed ads
The swipe story · CHF 8 billion, every year, gone
1 / 7
2 / 7
3 / 7
4 / 7
5 / 7
6 / 7
7 / 7Swipe through the 7-slide carousel →
Organic Social · Instagram + LinkedIn
Founder-led stories that build the
trust ads can't buy.
14 videos a month across four permanent series — the founders on camera, plus educational carousels that turn a dry energy law into something worth scrolling. This is the brand layer that makes the paid clicks actually convert.
Founders, on camera
Reel
Reel
Reel
ReelEducational carousels
Swipe the carousel posts →
Content System · Paid + Organic
One shoot. 35 videos. Every angle of the funnel.
From a single founder shoot we cut a whole library — FAQs that disarm the common objections, founder stories that build relatability, and explainers that teach the new energy law. Each one recut for both paid and organic.
Scroll the films →
Content Engine
11 articles.
Category authority.
We built UPGRID's blog into Switzerland's most comprehensive resource on the new energy community law (LEG 2026). Interactive tools, data visualizations, decision frameworks — not filler content.
Visit the live blog“What I appreciated most was their approachable nature and willingness to go the extra mile. Their branding work proved effective for our solar sector audience, and the digital campaigns delivered tangible results.”
Rafael Roman — CTO, UPGRID
Services Used
Get Started
Book a free 30-minute strategy call. We'll map out where your brand stands, what's holding back your growth, and where the biggest opportunities are hiding. If it's a fit, we'll build a full 360° marketing strategy and get to work turning your visibility into real, scalable results.