Kokae
Scaling a Premium Swiss Collagen Brand
Long-term growth partner for a high-ticket Swiss collagen brand targeting a luxury audience — owning paid media strategy, creative direction, and ongoing campaign optimization across more than a year of collaboration.
Last updated May 2026
Kokae Project Showcase
Revenue Growth YoY
Average Return on Ad Spend
Peak Campaign ROAS
Kokae sells a premium-priced collagen product to a small, discerning luxury audience. The category is crowded with cheaper alternatives, the customer is hard to find at scale, and the conversion bar is high — making paid acquisition genuinely difficult to make profitable.
Built and refined paid campaigns specifically engineered for a luxury buyer, balancing brand-led creative with high-intent conversion ads. Continuous iteration on audiences, creative angles, and offers across more than a year of compounding learnings.
Sustained, profitable ad performance with returns in the 3.5x–4.5x ROAS range, year-over-year revenue growth of 200%+, and a brand that has become a recognizable name in the premium Swiss collagen category.
Selling a premium Swiss collagen brand to a luxury audience isn't easy. After more than a year working with the team, they've kept our paid performance consistently strong while staying deeply involved in the brand itself. They understand the product, the customer, and the numbers in equal measure — that combination is hard to find.
Daniela Duque
Founder, Kokae
Services Used