Question 1

Can you run Google Ads for crypto and forex companies?

Accepted Answer

Yes, but it requires specialized knowledge. Google has strict policies for financial services advertising — you need proper licensing documentation, geographic targeting restrictions, and compliant ad copy. We handle the certification process and create campaigns that stay within Google's financial services policies while still driving qualified leads.

Question 2

What is a good ROAS for PPC campaigns?

Accepted Answer

A good Return on Ad Spend varies by industry. For e-commerce, 4:1 ROAS (400%) is a solid benchmark. For lead generation in B2B or financial services, focus on cost-per-lead instead — $50-150 per qualified lead is typical for competitive markets. We set ROAS targets based on your margins and customer lifetime value, not generic benchmarks.

Question 3

How much should I spend on PPC per month?

Accepted Answer

We recommend a minimum of $2,000-3,000/month in ad spend for meaningful results, plus management fees. This allows enough budget for proper A/B testing and optimization. Competitive industries like forex or energy may need $5,000-10,000+ monthly to compete effectively. We'll model expected returns before you commit.

Question 4

What is the difference between Google Ads and Meta Ads?

Accepted Answer

Google Ads captures existing demand — people actively searching for your product or service. Meta Ads (Facebook/Instagram) creates demand — reaching people who match your ideal customer profile but aren't actively searching. Most businesses benefit from both: Google Ads for high-intent leads, Meta Ads for awareness and retargeting.

Question 5

How quickly can PPC campaigns start generating leads?

Accepted Answer

PPC campaigns can generate leads within days of launch, unlike SEO which takes months. However, the first 2-4 weeks are a learning phase where we optimize targeting, bids, and ad copy. Expect stable, optimized performance by month 2. We typically see cost-per-lead decrease 30-50% between month 1 and month 3 as we refine campaigns.

Pay Per Click Advertising

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