Flariel
Building a Scalable Skincare Brand From Scratch
Full-stack growth partner for a brand-new Italian skincare label entering one of the most saturated e-commerce categories in the world — covering brand positioning, paid media, and ongoing campaign optimization.
Last updated May 2026
Flariel Project Showcase
Revenue Growth Since Launch
Average Order Value Growth
Best Campaign ROAS
Flariel launched into Gen Z skincare with no audience, no recognition, and direct competition from billion-dollar incumbents. They needed brand work that could cut through noise and paid campaigns that could scale profitably from day one.
Built brand positioning around an authentic Gen Z voice, structured Meta ad campaigns from scratch, and stayed close to creative and copy at every iteration. Expanded campaigns from Italy into Switzerland once the core market started showing repeatable demand.
Revenue tripled since the start of the engagement, with AOV climbing as the brand matured and audience trust compounded. Ad spend is now scaling profitably and the brand has the foundation to expand into adjacent European markets.
We launched into skincare as a completely new brand, in one of the toughest e-commerce categories there is. They built our positioning and our paid campaigns from scratch, stayed close at every step, and got us to a place where the ads are genuinely scaling. It feels less like working with an agency and more like having a growth team.
Gianpiero Balbi
Co-Founder, Flariel
Services Used