Facebook Ads Checklist
Stop wasting ad budget. Get 3.5× higher ROAS.
Get our ultimate checklist with 300+ actionable checkpoints — the exact system that helped us reach $1 million in sales and turn around hundreds of client ad accounts.
Trusted by 313+ marketers · From Beatriz Repiso, Founder of Otternative
Perfect for you if you're a…
Business owner
- ✓Set up your ads like a pro
- ✓Optimise for maximum performance
- ✓Keep your budget in check
- ✓Improve your return on ad spend
Agency owner
- ✓Avoid deadly Facebook ad mistakes
- ✓Save time and resources
- ✓Meet client needs and expectations
- ✓Ensure a higher ROI for your clients
Freelancer / marketer
- ✓Deepen your understanding of the platform
- ✓Stop ads being rejected or restricted
- ✓Stay ahead of the curve
- ✓Stay compliant with Facebook's policies
8+ years, 500+ audits
6 costly Facebook ad mistakes most marketers make
We've audited 500+ ad accounts and seen the same budget-wasting mistakes over and over. The checklist closes every one of them.
Guessing at the target audience instead of defining it
Choosing the wrong campaign objective
Not aligning campaign setup with the funnel
Ignoring Facebook's A/B testing functionality
Poor use of lookalike audiences
Never running retargeting ads
Here's my promise
Clear, actionable steps — not another complicated guide.
Set up a campaign like a pro
Understand 40+ Facebook ad policies
Avoid the costliest ad mistakes
Fuel your leads, sales, ROI and success
Over 300+ checkpoints and 8+ years of Facebook ad management — so you squeeze every last drop of conversions from every element of your campaigns.
Everything you get
Six resources in one checklist
- ✓The Facebook Ads Checklist — 300+ critical checkpoints
- ✓Video walkthrough — of the full checklist
- ✓30 days of ad critique — from a senior Facebook ad expert
- ✓Our 32-step Facebook Ads SOP — the exact process we run
- ✓200 winning ad creatives — that hit 10%+ CTR
- ✓500+ best ChatGPT prompts — to save half your time
Facebook Ads Checklist
50% off — but only today
Get instant accessIncludes 300+ checkpoints, last updated for the latest ad policies.
30-day “triple-money-back” guarantee
Implement the checklist and if you don't get better results, we'll refund you triple your purchase — guaranteed.
“This is great! From now on all I need is this checklist to make sure my Facebook ads deliver. I love it.”
Charlie Morgan · Lead Gen Specialist