Approximately 66% of Millennials and Gen Z consumers favor companies with a mission statement. Unfortunately, just 28% of content marketers have a written mission statement for their content.
Do you understand why and for whom you are producing content? Why do you publish? What does your brand stand for?
If your answer is Yes, Congratulations! You are one of the few successful content marketers who have a mission statement.
A content marketing mission statement is one of the essential elements for content marketing success.
If you do not have one, do not fret!
Fortunately, you can create a successful content purpose statement for yourself by following three simple steps.
This guide will teach you how to create a content mission statement that will direct your marketing efforts.
What Is A Content Marketing Mission Statement & Why You Need It
A mission statement is the purpose of a company. It is why the company does what it does.
Similarly, a content mission statement serves as the foundation for your company’s content marketing efforts. It’s the digital marketers’ why.
A content marketing mission statement enables you to specify the kind of material you’ll produce, the target audience, and the reasons why the content is significant to them.
An example of the content marketing mission statement is
“Where international travellers get travel tips and news to make travel easier.”
A content marketing mission statement can direct your content team’s creative and strategic decision-making by serving as the core value of your brand’s content.
A compelling content mission statement reflects your company’s beliefs and aids in differentiating your storytelling from other content vying for the attention of your audience.
How do you create a content marketing mission statement?
Now, that you know what is a content mission statement and why you need one, it’s time to build a content marketing mission statement. You should concentrate on these 3 easy steps to establish a content mission statement:
- Knowing your audience
- Figuring out What You’ll Create
- Communicating how it will benefit your audience
Now let’s dive deep into each of the steps.
1. Knowing your audience
Speaking to the appropriate audience should be the first priority of any content marketing strategy. The target audience for your content marketing could be much broader than the one for our products and services. There are two target markets and two visitor kinds in content marketing:
- Customers you plan to sell to in the future
- Anyone you can assist with your professional advice
Large-scale, unintended advantages may result from having a wider audience of readers that are interested in your material. Potential viewers, followers, subscribers, and influencers are all part of this. You probably won’t draw in enough of the first audience without this second one to sustain demand.
For example, if you sell maternity wear, your target customer may be females aged between 20-65. However, your target audience may actually be more expansive than just your typical consumer. You may want to target a peripheral audience as well.
For your maternity dresses, you may also want to target friends and families of expecting and just delivered mothers. They may not be direct consumers, but an awareness of your brand can help better position you in the market. With this increased awareness, these readers may later become purchasers of the new mother.
2. Figuring out What You’ll Create
Now that you know who your audience is, you need to consider what kind of content your audience might be interested in.
Right now, you don’t need to be more precise. You will eventually need to conduct in-depth research to determine which social media sites and content types are most appropriate for your audience. Consider how you might engage your audience by using a diversity of content for the time being.
For instance, you might offer videos of your maternity clothes each week. Or maybe you can provide healthy recipes or tips for new mothers or babies.
You can sign up for our content marketing research course to know how to consistently create content with real value for your audience and your business.
3. Communicating how it will benefit your audience
Without a distinct, benefit-focused message, a content marketing mission statement is like an unsolved equation. Your clients are aware of the services you provide, but they are unaware of the advantages. Similarly, your employees know what they should be promoting, but aren’t excited about the solution they’re a part of.
Your content mission statement should unite both clients and staff behind your business goals.
This entails creating content that displays tangible outcomes. Does the business you provide support growth? Does it lead to higher revenue? Does it make life a little easier? The better your staff members comprehend what you are providing, the easier it will be for them to persuade clients to share your vision.
Examine the value your service or product offers carefully, and then take that idea a step further.
Consider the maternity clothes example. Instead of merely listing the clothing you have to offer, show your audience how it makes parenting simpler.
Makes sense right?
Stop Reading & Write Your Content Mission Statement Right Now
Your content will be unfocused if a mission statement does not support your content marketing approach.
- the type of content you’ll be producing,
- the audience it’s intended for, and
- how your content benefits both your staff and your audience.
It’s not enough to put your all into creating excellent content. A strong content marketing mission statement is essential if you want to approach content marketing strategically.
